The Impact of communication technology on Public Relations Practice in Egypt

نوع المستند : الأبحاث العلمیة الأصیلة

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The study aims to identify the attitudes of public relations practitioners towards using the Internet, to activate the performance of its programs in governmental organizations in Egypt, to find out the reality of public relations practices, and the impact of electronic means of communication on the performance of its various activities, by focusing on the perceptions of public relations practitioners. Based on a survey approach, the findings revealed that most of the participants used the electronic public relations to communicate with the public especially web sites, to create a good image of the institution among its customers. And the paper recommended that the government must stimulate the work of electronic public relations in different organizations, by monitoring performance and announcing the arrangement of governmental organizations in terms of activating electronic public relations periodically

Originality/value: This research contributes to the need for greater clarity and knowledge of the employee practices and electronic public relation management to get the maximum success for the government sector.

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